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November 14, 2006
WINNERS CIRCLE MEMBERSHIPS ON SALE

Initial Deposit As Low As Fifty Dollars Can Reserve Priority Seating

Mobile, AL – Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway is beginning the sale of Winners Circle memberships on Tuesday, November 14. Applications can be downloaded at www.alabamamotorsportspark.com.

Winners Circle members select their favorite seating location and then can purchase their assigned seats in their favorite area for any event in the motorsports venues before tickets go on sale to the general public. “Race fans know where they like to sit to watch the action,” said Bill Futterer, managing member of PSE-3, the marketing firm for Gulf Coast Entertainment, L.L.C. “This unique program lets fans always sit where they want to sit without having to purchase tickets to every event. They also know they can always get the best seats to every event, regardless of how tough it may be to get tickets.”

The program is available to fans as well as businesses said Futterer. “Many facilities offer special seating to businesses that is not available to fans,” he said. “But race fans are the backbone of the sport, and we’re committed to give all fans the same opportunities provided to businesses and industry to reserve the best seats in the house.”

There are six levels of membership, with one-time fees from $500 to $5,000 per seat to let fans and businesses choose from different prices and areas, including climate-controlled seating. Only a 10% initial deposit is required with the application, with the balance of payments due prior to the opening of the park.

“This is good for everyone,” added Futterer. “A condo or hotel owner who rents to tourists can make sure guests can always get tickets and have great seats without having to commit to buying tickets to every event. Casinos can assure that VIPs receive the level of service they expect.”

Applications will be processed based on their postmarks, so corporate customers and fans will be treated equally in seating assignments.

Winners Circle program details are available in the application on the website. Planned membership benefits include discounts on race tickets and track merchandise, priority for purchasing RV park slips, and priority access to special track areas and services. “We’ve got provisions for fans to transfer their memberships to others should that need arise,” said Futterer, “and the application even enables people to choose alcohol-free and tobacco-free seating or seating reserved for disabled patrons .”

Approximately half the seats in the oval track have been designated for Winners Circle seating. “We’ll adjust the pricing and number of Winners Circle seats available as we go forward,” said Futterer. “But we wanted to get these to fans as soon as possible since they can make terrific holiday gifts.”

“ We want Alabama Motorsports Park to be a more than just a race track, but a fan experience as well. With a Winners Circle membership, that guarantees you a good seat at every event and more,” said Dale Earnhardt Jr. “As much time as I spend at race tracks, I know that it’s important to give the fans a good overall experience, aside from the great racing. This Winner’s Circle membership program gives those fans a head start on a good time.”

Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway is a property of Gulf Coast Entertainment, L.L.C. The entertainment complex is planned to house four racing venues, retail shopping, restaurants, an RV resort, and other venues such as music theaters. The investors plan to open the complex for racing in the fall of 2009 and to be fully operational in 2010.